Rendering Content in the Manner It Deserves
Talking CRUD: the Read/Render behavior of content repositories, as rendering the content is more outbound in nature, addressing reader requirements
View ArticleDo You Trust Me Now?
This is the first of a series of articles about some of the issues that content professionals are facing in the age of social media and social business
View ArticleFiltering Extraneous Information
Filtering is a mechanism that the human brain uses to get rid of extraneous stimuli, in order to focus on what we consider pertinent information
View ArticleHow We Filter Information Online
The way our brain filters information has an effect on how we interpret user experiences online. Understanding how and why filtering happens contributes to a better user experience and helps us develop...
View ArticleFocus and the Cocktail Party Effect
Learning about how we filter extraneous information helps us understand how we focus on relevant information.
View ArticleSocial judgement and customer engagement
A common catch phrase today is “customer engagement”. Engagement is based on trust, and a component of trust is about social judgement. http://www.uky.edu/~drlane/capstone/persuasion/socjud.htm...
View ArticleContent Standards
Content standards is a neglected topic within the content strategy field, and a non-existent topic amongst content marketers. It’s even not particularly discussed between content people and developers....
View ArticleRahel Anne Bailie Joins Scroll as Chief Knowledge Officer
Rahel Anne Bailie joins Scroll in the newly created position of Chief Knowledge Officer, and as a member of the Scroll executive team
View ArticleWhere content strategy belongs in an organization
Ideas on where the content strategy function could be situated in organizational structures
View ArticleIntelligent content and user experience
We are immersed in content daily, yet many aspects remain a mystery. Intelligent content, automation, and the connection to user experience are explored here
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